Not the Jewish state itself, but its image. Marketing and public affairs experts detailed cutting-edge strategies for remaking Israel's profile in the world's eyes during the session "Israel, The Brand" on Tuesday, the GA's final day.
These experts detail different approaches to improving Israel’s image, but they all agree it needs fixing and only a coordinated strategy will work. click here for
Learn about every GA event in the GA Program, from
the opening plenary with comedian and writer Ben Stein and Canadian Prime
Minister Paul Martin to mini-plenaries with author Robert Putnam, along with
compelling forums like "Rebels With a Cause" or "Seeing Ourselves Though the
Holocaust Looking Glass" with historian Dr. Deborah Lipstadt, plus "Top 10"
skills-building sessions and much, much more.
And learn about updates to
the daily GA program by visiting this space daily, at www.ujc.org/gadaily.
NAVIGATING THE GA
Find your way through the GA with
maps of the Metro Toronto Convention Centre, one of Canada’s leading event
At UJC we’re tackling the major
challenges, and opportunities, of our Jewish future. Our newest major initiative
Promise, the $160 million supplemental fundraising effort to help feed
elderly, poor Jews in the former Soviet Union, strengthen Jewish identity among
young FSU Jews facing assimilation, bring the remaining 20,000 Ethiopian Jews to
Israel and lift the entire Ethiopian-Israel community into the mainstream with
We're also helping build Jewish community at home in
North America, with innovative programs like UJCweb, the federation Internet platform
that's already giving more than 100 communities a robust Web presence featuring
the critical email marketing tools necessary to build their online philanthropy,
the fastest-growing arena in the non-profit world.
INDSIDE: Ben Stein Rebels With a Cause The Idan Raichel Project Israel, The Brand Leadership Through Change Federation Fundraising's Future Next in the Middle
Aspiring campus journalists from "Do the Write Thing" are
roaming the halls of the GA, interviewing participants with a question of the
day. This year, the program’s 16th at the GA, 35 students from 33 campuses
participated. For more, click