Adam Smolyar joined The Jewish Federations of North America in 2008 as the Senior Vice President of Strategic Marketing and Communications. The Jewish Federations of North America represents and serves 157 Jewish federations and 400 independent Jewish communities across North America. Currently, Adam oversees media relations, branding, marketing, communication, e-philanthropy and social networking initiatives.
Most recently, he served as Executive Director of Brand Strategy, Industry Intelligence and International Markets at the Blue Cross Blue Shield Association, which represents 39 independent Blue Cross and Blue Shield companies that covers 100 million members. At Blue Cross Blue Shield Association, Adam developed a comprehensive partnership strategy and new branding regulations, oversaw branding and marketing of key company initiatives, and directed research in support of messaging campaigns. Previously, Adam was Director of Corporate Strategy, Planning and Business Development for Pitney Bowes, global mail-stream technology company with revenues of $6.4B. At Pitney Bowes, Adam launched new services, drove strategic planning and managed the development of a corporate growth plan, among other accomplishments. Prior to that, Adam managed strategy and technology projects at KPMG Consulting.
Adam earned an MBA from the Harvard University Graduate School of Business Administration, and graduated magna cum laude from Boston University with a political science degree. He is a board member of TheatreWorksUSA. He was also a board member of the New York Association of New Americans (NYANA), which, in partnership with HIAS, helped resettle his family after they emigrated from the former Soviet Union to the United States.