Job Title: Director, Marketing Strategy & Communications
Date Last Updated: 12/19/2012
Job ID #: 10287
Marketing & CommunicationsOrganization Name:
Jewish Federation of Greater SeattleLocation:
Director of Marketing Strategy & Communications
Jewish Federation of Greater Seattle
The Jewish Federation of Greater Seattle is committed to connecting and building a vibrant Jewish community in Seattle, in Israel and worldwide. Through leadership and strategic relationships with local agencies, we help develop and leverage the community's resources to address needs and solve community problems.
The Jewish Federation has introduced a new philanthropy model that connects donor interests and passions to meaningful impact in our Jewish community. The Federation seeks a marketing professional to drive its communications, marketing and messaging strategy to leverage upon the early successes of the new fundraising approach to insure the community is well apprised of our progress.
Working with the VP, Center for Jewish Philanthropy in collaboration with other key staff members and lay leaders, the Director of Marketing Strategy & Communications will conceive, develop and implement the marketing and communications activities of the Jewish Federation of Greater Seattle (JFGS). Leading the JFGS Marketing & Communications team, he/she is responsible for developing and implementing the overall marketing strategy of the organization.
Key Goals include:
- Identifying, developing, and evaluating the overall marketing strategy of the organization based on trends in national Jewish communal demographics, philanthropy in America and characteristics of Seattle’s Jewish community.
- Formulating, testing, and implementing the marketing activities of the JFGS to enhance the organization’s position as a destination for philanthropy and communal leadership.
- Working with the staff of the Center for Jewish Philanthropy, develop marketing and communications strategies to strengthen its financial resource development program.
- Developing strategic approaches to communicate the value proposition of the JFGS so that measures such as campaign performance and new donor acquisition grow.
- Strengthening the JFGS’ online communications strategy, including e-solicitations, social media approaches and website content.
- Creating tools and measures to evaluate the effectiveness of JFGS marketing programs, including regular evaluation of results to ensure that key objectives are met.
- In consultation with the VP, Center for Jewish Philanthropy, the Director will create the overall strategic plan for the Marketing and Communications Department.
- In consultation with key staff and lay leadership, the Director will create specific marketing plans for specific events, affinity groups and activities.
- Use research and demographic data to determine the most effective marketing strategies and tools to reach specific audiences that are important to the JFGS.
- Develop the annual budget for the Marketing Department.
- Develop the marketing strategies to deliver key messages to the JFGS’ target markets.
- Ensure consistent and quality delivery of Center's brand and messages.
- Work with the Center for Jewish Philanthropy team to conceive and develop new collateral materials for its different financial resource development activities.
- Develop specific communications strategy for the President & CEO to disseminate “meta” messages about the future of Seattle’s Jewish community.
- Develop and manage relationships with the local Jewish media (JT News), the general media and partner organizations in Western Washington.
- Manage the production of all JFGS marketing programs to ensure that they are produced in timely, and cost-efficient manners.
- Oversee a department of three staff members (2.5 FTE).
- Manage all creative, strategic, and tactical marketing plans via: print/US mail, online/e-mail, social media, telemarketing, word-of-mouth driven programs.
- Demonstrate ability to interact and cooperate with both JFGS staff and lay leadership.
- Establish and maintain effective relationships with external stakeholders and the media.
Desired Education Degree/Level:
- BA/BS in marketing, communications or an equivalent.
- Minimum of 5 years marketing experience in progressively more senior roles, including supervisory responsibilities.
- Experience with sales or a donor solicitation program to drive growth is a must. Experience in a nonprofit environment is helpful but not essential.
- Excellent problem-solving ability and proficiency at developing solutions independently.
- Ability to multitask and self-manage in a diverse, collaborative, rapidly growing, and creative environment.
5-10 yrs. experienceContact For Job:
ConsultantPreferred Contact Method:
E-mailSubmit Resume to:
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